GRITSAI, L.A. 2026. IMMERSIVE TOURS AS A FACTOR IN ENHANCING THE APPEAL OF REGIONAL TOURISM FOR YOUNG PEOPLE (THE CASE OF THE RYAZAN AND YAROSLAVL REGIONS). Service & Tourism: Current Challenges. 20, 3 (Aug. 2026), 79–87. DOI:https://doi.org/10.22412/2414-9063-2026-20-3-79-87.