SARAFANOVA, A.G. and SARAFANOV, A.A. 2026. PHOTOTOURISM AS AN ELEMENT OF INCREASING A DESTINATION ATTRACTIVENESS FOR TOURISTS. Service & Tourism: Current Challenges. 20, 2 (May 2026), 74–83. DOI:https://doi.org/10.22412/2414-9063-2026-20-2-74-83.