BURNYASHEVA, Lyudmila A; SOKOLOVA, Antonina P. DIGITAL EMPATHY: THE USE OF BIG DATA AND ARTIFICIAL INTELLIGENCE TECHNOLOGIES TO MANAGE THE EMOTIONAL INTELLIGENCE OF A BRAND IN A REGION. Service & Tourism: Current Challenges, [S. l.], v. 20, n. 3, p. 53–65, 2026. DOI: 10.22412/2414-9063-2026-20-3-53-65. Disponível em: https://ctst-journal.ru/index.php/ctst/article/view/300. Acesso em: 20 sep. 2026.