BURNYASHEVA, Lyudmila A, and Antonina P SOKOLOVA. “DIGITAL EMPATHY: THE USE OF BIG DATA AND ARTIFICIAL INTELLIGENCE TECHNOLOGIES TO MANAGE THE EMOTIONAL INTELLIGENCE OF A BRAND IN A REGION”. Service & Tourism: Current Challenges, vol. 20, no. 3, Aug. 2026, pp. 53-65, https://doi.org/10.22412/2414-9063-2026-20-3-53-65.