GAZGIREEVA, Larisa Kh; SHEMBELIDI, Sofya K. EMOTIONAL MARKETING AS A TOOL FOR PRODUCTIVE BUSINESS IN THE CONTEXT OF THE TRANSFORMATION OF RUSSIAN HOSPITALITY. Service & Tourism: Current Challenges, [S. l.], v. 20, n. 3, p. 66–78, 2026. DOI: 10.22412/2414-9063-2026-20-3-66-78. Disponível em: https://ctst-journal.ru/index.php/ctst/article/view/301. Acesso em: 20 sep. 2026.