GAZGIREEVA, Larisa Kh. EMOTIONAL MARKETING: ESSENCE AND APPLICATION IN THE DOMESTIC TOURISM AND SERVICE INDUSTRY. Service & Tourism: Current Challenges, [S. l.], v. 20, n. 3, p. 5–10, 2026. DOI: 10.22412/2414-9063-2026-20-3-5-10. Disponível em: https://ctst-journal.ru/index.php/ctst/article/view/310. Acesso em: 20 sep. 2026.