ЭМОЦИОНАЛЬНЫЙ МАРКЕТИНГ: СУЩНОСТЬ И ПРИМЕНЕНИЕ В ОТЕЧЕСТВЕННОЙ ИНДУСТРИИ ТУРИЗМА И СЕРВИСА

Лариса Хасанбиевна Газгиреева

doi:10.22412/2414-9063-2026-20-3-5-10

Editor-in-chief Column

Vol. 20 No. 3 (2026)

EMOTIONAL MARKETING: ESSENCE AND APPLICATION IN THE DOMESTIC TOURISM AND SERVICE INDUSTRY

Larisa Kh Gazgireeva^▸^▾

PDF (Russian)

DOI:: https://doi.org/10.22412/2414-9063-2026-20-3-5-10
Submitted: September 1, 2026
Published: August 31, 2026

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Keywords

emotional marketing
tourism industry

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Gazgireeva, L. K. (2026). EMOTIONAL MARKETING: ESSENCE AND APPLICATION IN THE DOMESTIC TOURISM AND SERVICE INDUSTRY. Service & Tourism: Current Challenges, 20(3), 5-10. https://doi.org/10.22412/2414-9063-2026-20-3-5-10