KOVALCHUK, A. P.; LEBEDEV, P. V. USING DIGITAL MODELS TO SHAPE AND ANALYZE THE CUSTOMER EXPERIENCE IN THE HOSPITALITY INDUSTRY. Service & Tourism: Current Challenges, [S. l.], v. 20, n. 2, p. 180–190, 2026. DOI: 10.22412/2414-9063-2026-20-2-180-190. Disponível em: https://ctst-journal.ru/index.php/ctst/article/view/128. Acesso em: 8 jun. 2026.