GAZGIREEVA LK, SHEMBELIDI SK. EMOTIONAL MARKETING AS A TOOL FOR PRODUCTIVE BUSINESS IN THE CONTEXT OF THE TRANSFORMATION OF RUSSIAN HOSPITALITY. Современные проблемы сервиса и туризма [Internet]. 2026 Aug. 31 [cited 2026 Nov. 11];20(3):66-78. Available from: https://ctst-journal.ru/index.php/ctst/article/view/301