Hotel bookings in Vologda increased by 40% due to the status of "New Year’s Capital"

Vologda this year will welcome the New Year in the status of "New Year’s Capital of Russia - 2027". The city has planned a large program of holiday events, which will start on December 12 and last until the end of winter holidays. According to the booking services, which are part of the Russian Union of Tourism Industry, "metropolitan" status has significantly increased tourist interest in the city: bookings of accommodation facilities have increased by about 40% year on year.

The holiday program in the capital included concerts, gastronomic festivals and street performances. All of them will be united by the common concept "Vologda wintering", which is based on the nature of the Russian North, folk crafts, folklore and traditions. New Year’s events will mark the beginning of the celebration of the 880th anniversary of Vologda, which will be celebrated in 2027.

Vologda’s honorary status is already reflected in tourist demand. According to the press service of the platform Bronevik.com at the beginning of October, the number of early bookings for the New Year holidays in the city increased by 41% year on year. The average night check is currently 5,100 rubles, an increase of 21% compared to last year. However, it remains markedly below the average for Russia - 8,800 rubles at present.

The relatively low check is related to the current structure of demand. The fact is that in Vologda, tourists most often choose budget accommodation options: 29% of bookings are for objects without category, 23% - for hotels 2* and 13% - for hotels 1*. An additional 19% of early bookings are made in hotels 4*, 10% in hotels 5* and 6% in hotels 3*.

The service’s press service warned that for now it is about early bookings, so both the average check and the structure of demand may change closer to the holidays.

Information source "Russian Union of Travel Industry": https://rst.ru/novosti/novosti-turizm/bronirovaniya-otelej-vologdy-vyrosli-na-40-v-svyazi-so-statusom-novogodnej-stolicy/

Use of photo "WBCMedia": https://wbcmedia.ru/regions/about-cities/vologda-ru/