Logo_Service & Tourism: Current Challenges_eng

Tourism in a Multicultural Space As a Means of Development

Vol. 20 No. 2 (2026)

CONTEMPORARY APPROACHES TO UNDERSTANDING THE NATURE OF CULTURAL AND EDUCATIONAL TOURISM AND ITS EVOLUTION FEATURES

DOI:
https://doi.org/10.22412/2414-9063-2026-20-2-29-40
Submitted
May 29, 2026
Published
May 13, 2026

Abstract

Cultural and educational tourism occupies a central place in the global tourism industry. The timeless human desire to travel, coupled with the rapid economic and technological progress of the 20th century, has given a powerful impulse to this phenomenon transformation. This necessitated understanding this issue essence and studying the factors that motivate people to travel. This paper examines the development reasons for the tourism industry, analyzes the main evolution concepts of cultural and educational tourism, and adapts existing concepts to modern realities. This paper presents the author’s interpretation of the essence of cultural and educational tourism, encompassing both its ontology and the patterns of its historical development. It incorporates the following components: Maslow’s theory of needs; historical, evolutionary, and process approaches; and consideration of influencing factors. It is argued that the interaction of these components generates a specific hierarchy of processes occurring in a spiral form over several stages. Each stage (turn) in its cycle relies on an identical set of elements that, in interaction with one another, create a process. The basis for moving to the next stage is a new, higher-­quality product, which fundamentally changes the essence of all initial processes, often originating from outside sources. Dividing the object of study into basic components-the essence of the concept of cultural and educational tourism; the process of its evolution-­allows us to offer a comprehensive concept for understanding the essence and characteristics of its evolution. In this paper, cultural and educational tourism is presented as a multifactorial and multilevel process, developing primarily under the influence of external factors.

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