In modern society, the concept of «healthy lifestyle» has received a deeper interpretation. A healthy lifestyle is understood by current generations as a conscious lifestyle. Mindfulness is a kind of trend that has come out of psychology. Psychology itself interprets the concept of «awareness» as a continuous tracking of current experiences, that is, a state in which the subject focuses on the experience of the present moment, without being involved in thoughts about events of the past or future. The article discusses in detail the concept of «conscious lifestyle» in relation to the concept of healing hotels. Based on the analysis of the main problems that have formed in modern society and associated with a long period of the pandemic, as well as with various global negative events that contribute to the emergence of certain problems with the state of physical and mental health of the population, the authors conduct research on the main trends and prospects for the development of the segment of healing hotels, as means of accommodation entirely aimed at comprehensive restoration of the main life processes of the body. The analysis of the development of this segment of accommodation facilities was carried out both in the international and national aspects, but significant attention is paid to precisely those trends that are currently being formed in the segment of healing hotels in the Russian Federation.